Visionary Businessman Offers Views to Multi-Lingual Las Vegas Audience

Sir Richard Branson Speaks of Compassion for Hearing Impaired at Recent Expo

American Language Services continues to blaze a trail in providing top-quality language services at events and conferences covering cutting edge information that feature keynote speakers who are innovators in business, technology and government.

When the Hearing Innovation Expo, a major conference for independent hearing care professionals, needed linguistic service, conference organizers called on AML-Global to provide language interpretation at the well attended event presented at the Cosmopolitan of Las Vegas.

The Expo, sponsored by Starkey Hearing Technologies, was attended by some 3,000 hearing care professionals from all over the world. To accommodate many non-English speaking attendees, AML-Global was selected to provide Language Interpretation Services throughout the four day event.

Keynote speaker Sir Richard Branson, the British business magnate best known for his Virgin Group of more than 400 businesses, including Virgin Airlines and Virgin Records, was among a host of business leaders and dignitaries that made the event a memorable one.

In his address, Branson spoke of the need to be passionate about providing help to those with hearing loss. He also showed a video about one of his Virgin companies that will be taking paying customers by spacecraft to the edge of space.

Branson also engaged in a discussion with Starkey founder Bill Austin about what motivates them in their businesses, their considerable worldwide charitable efforts and their lives.

The event was attended by an international contingent of business people who had traveled from many corners of the globe to be part of the experience. The event required simultaneous Interpretation, and AML-Global provided two Korean, two Mandarin, two Italian, two Spanish, two French, two German and two Japanese Interpreters. Interpreters help deliver the content of keynote speakers’ addresses, as well as comments made at industry workshops and seminars. Interpreters help facilitate the free flow of communication, and help attendees comprehend the information being discussed with the impediments of language barriers.

In addition, AML-Global provided electronic equipment that aided in the delivery of linguistic services to non-English speaking attendees, including seven soundproof booths to isolate the interpreters from the audience, 210 headsets and receivers and 14 portable transmitters were employed to deliver the proper language channels to the recipients. A technician was also provided to keep all systems functioning smoothly throughout the event.

American Language Services is a worldwide leader in the translation and interpreting industry. By paying meticulous attention to details, AML-Global has earned an outstanding reputation for providing both written and verbal language services that are timely and cost effective. AML-Global translators, interpreters and transcriptionists are fluent in virtually every written and spoken language around the globe. Over many years, AML-Global has accumulated and developed some of the most impressive linguistic talent in the world. Our language experts are located in hundreds of countries across every continent, covering every time zone. These highly skilled professionals are recruited, screened and tested to ensure the quality of our work is at the highest level.

Attendees also heard talks by Jay Elliot, founder of Nuvel, Inc., a leading software company; Mary Furlong, EdD, an expert on Baby Boomers; Tonya Reiman, a Fox News Channel contributor; and Jake Gibbs, Founder of Legacy Frontiers, who spoke on how to hire the right people.

In his inspirational address, Branson spoke of the need to be passionate about providing help to those with hearing loss. He also showed a video about one of his 200 Virgin companies that will be taking paying customers by spacecraft to the edge of space.

Jerry Ruzicka, president of Starkey, made a well-received presentation on the “21 Laws of Leadership and Employee Selection,” while Starkey senior VP Brandon L. Sawalich hosted a program entitled “Trends Powering the Age Boom and Marketing Strategies in the Digital Age.”

The afternoons were devoted to 40 break-out sessions based around the subjects of managing your business, providing a quality patient experience, taking full advantage of advances in technology, managing your employees and yourself more efficiently, giving back to your community and the world, and innovations in hearing technology.

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